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Early development and conceptualization of the field of marketing / edited by Henry Assael
(A Century of marketing)

Publisher New York : Arno Press
Year 1978
Authors Assael, Henry

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Library Main Building Basement (Foreign Books)
DAe:47:A1 128028467

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Material Type Books
Size 161 p. in various pagings : ill. ; 24 cm
Contents Coolsen, F. G. Appraisal of contributions to marketing thought by late nineteenth-century liberal economists
U.S. Industrial Commission. Report of the Industrial Commission on the distribution of Farm products
Cherington, P. T. The elements of marketing
Johnson, J. F. Modern distribution
Shaw, A. W. Some problems in market distribution
Notes A collection of selections reprinted from various sources published 1901-1960
Subjects LCSH:Marketing -- Addresses, essays, lectures  All Subject Search
Classification LCC:HF5415
Language English
ID 0000238265
ISBN 0405111886

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