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The beginning of marketing thought in the United States and Fifty years of marketing in retrospect / Paul D. Converse
(A Century of marketing)

Publisher New York : Arno Press
Year 1978, [1959]
Authors *Converse, Paul Dulaney, 1889-

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Library Main Building Basement (Foreign Books)
DAe:47:C2 128028472Y



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Material Type Books
Size viii, 88, 104 p. ; 24 cm
Other titles variant access title:Beginning of marketing thought in the United States
variant access title:Fifty years of marketing in retrospect
Notes Bibliography: p. 79-88
Reprint of the author's 2 works, published in 1959 by the Bureau of Business Research, University of Texas, Austin, which were issued as its Studies in marketing no. 3 and no. 5 respectively
Subjects LCSH:Marketing -- United States  All Subject Search
Classification LCC:HF5415.1
DC:658.8
Language English
ID 0000238819
ISBN 0405111614
NCID BA03756255 WCLINK

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