The psychology of advertising / Walter Dill Scott
(A Century of marketing)
Publisher | New York : Arno Press |
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Year | 1978 [c1910] |
Authors | *Scott, Walter Dill, 1869-1955 |
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Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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Library Main Building Basement (Foreign Books) |
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DAe:47:S1 | 128028478/ |
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Material Type | Books |
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Size | 280 p. : ill. ; 21 cm |
Notes | Reprint of the 5th ed. published in 1913 by Small, Maynard & Co., Boston Bibliography: p. 247-271 Includes index |
Subjects | LCSH:Advertising -- Psychological aspects All Subject Search |
Classification | LCC:HF5822 DC:659.1/01/9 |
Language | English |
ID | 0000238832 |
ISBN | 0405111711 |
NCID |
BA03785355 ![]() |