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The psychology of advertising / Walter Dill Scott
(A Century of marketing)

Publisher New York : Arno Press
Year 1978 [c1910]
Authors *Scott, Walter Dill, 1869-1955

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Library Main Building Basement (Foreign Books)
DAe:47:S1 128028478/



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Material Type Books
Size 280 p. : ill. ; 21 cm
Notes Reprint of the 5th ed. published in 1913 by Small, Maynard & Co., Boston
Bibliography: p. 247-271
Includes index
Subjects LCSH:Advertising -- Psychological aspects  All Subject Search
Classification LCC:HF5822
DC:659.1/01/9
Language English
ID 0000238832
ISBN 0405111711
NCID BA03785355 WCLINK

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