Innovation in marketing : new perspectives for profit and growth / Theodore Levitt
(McGraw-Hill series in marketing and advertising)
Publisher | New York : McGraw-Hill |
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Year | 1962 |
Authors | *Levitt, Theodore, 1925- |
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Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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Library Main Building 3rd fl. (Foreign Books) |
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6750:59 | 128119762. |
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Material Type | Books |
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Size | 253 p. ; 21 cm |
Subjects | FREE:Marketing |
Language | English |
ID | 0000374870 |
NCID | BA08813119 |