Advertising in America : the consumer view / [by] Raymond A. Bauer and Stephen A. Greyser ; in collaboration with Donald L. Kanter and William M. Weilbacher ; with the assistance of Alice E. Courtney and Christopher Gale
| Publisher | Boston : Division of Research, Graduate School of Business Administration, Harvard University |
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| Year | 1968 |
| Authors | *Bauer, Raymond Augustine, 1916- Greyser, Stephen A. joint author Kanter, Donald L. Weilbacher, William M. American Association of Advertising Agencies Harvard University. Graduate School of Business Administration. Division of Research Courtney, Alice E. Gale, Christopher |
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| Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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| Library Main Building Basement (Foreign Books) |
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Df:136 | 128168934% |
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| Material Type | Books |
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| Size | xxvi, 473 p. ; 21 cm |
| Notes | "A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising." Bibliographical footnotes |
| Subjects | LCSH:Advertising -- Psychological aspects
All Subject Search
LCSH:Consumers -- United States All Subject Search |
| Classification | LCC:HF5822 DC:659.1/01/9 |
| Language | English |
| ID | 0000378956 |
| NCID |
BA07738266 
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