Motivation in advertising : motives that make people buy / Pierre Martineau
(McGraw-Hill series in marketing and advertising)
| Publisher | New York : McGraw-Hill |
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| Year | 1957 |
| Authors | *Martineau, Pierre, 1905-1964 |
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| Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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| Library Main Building Basement (Foreign Books) |
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Df:122 | 128212320L |
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| Material Type | Books |
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| Size | 210 p., [6] leaves of plates : ill. ; 24 cm |
| Notes | Bibliography: p. 203-206 Includes index |
| Subjects | LCSH:Advertising -- Psychological aspects All Subject Search |
| Classification | LCC:HF5822 DC:659.10115 |
| Language | English |
| ID | 0000434645 |
| NCID |
BA07206427 
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