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Advertising and consumer psychology / edited by Larry Percy, Arch G. Woodside

Publisher Lexington, Mass. : Lexington Books
Year c1983
Authors Percy, Larry
Woodside, Arch G.

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Library Restricted Access Stacks
Df:14 820010158P
0669057665

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Material Type Books
Size xxiv, 400 p. : ill. ; 24 cm
Notes Bibliography: p. 345-385
Includes indexes
Subjects LCSH:Advertising -- Psychological aspects  All Subject Search
Classification LCC:HF5822
DC19:659.1/01/9
Language English
ID 1000238963
ISBN 0669057665
NCID BA18591272 WCLINK

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