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The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising / by Walter Dill Scott

Publisher Boston : Small, Maynard
Year 1908
Authors *Scott, Walter Dill, 1869-1955

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Library Main Building Basement (Foreign Books)
Df:6 1286269382



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Material Type Books
Size 269 p. : ill. ; 21 cm
Notes Bibliography: p. 249-269
Subjects LCSH:Advertising
LCSH:Psychology, Applied
Classification LCC:HF5822
Language English
ID 1000262547
NCID BA80779357 WCLINK

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