Advertising and competition : theory, measurement, fact / [by] James M. Ferguson
| Publisher | Cambridge, Mass. : Ballinger Pub. Co. |
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| Year | [1974] |
| Authors | *Ferguson, James Milton |
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| Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
|---|---|---|---|---|---|---|---|---|---|
| Library Restricted Access Stacks |
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Df:10 | 820008134Q |
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088410253X |
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| Material Type | Books |
|---|---|
| Size | xiii, 190 p. ; 24 cm |
| Notes | Bibliography: p. 171-188 |
| Subjects | LCSH:Advertising LCSH:Competition LCSH:Advertising -- Rate of return All Subject Search |
| Classification | LCC:HF5821 DC:659.1 |
| Language | English |
| ID | 1000278479 |
| ISBN | 088410253X |
| NCID |
BA03784079 
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