The European approach to U.S. markets : product and promotion adaptation by European multinational corporations / James J. Ward
(Praeger special studies in international economics and development)
Publisher | New York : Praeger |
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Year | c1973 |
Authors | *Ward, James J. |
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Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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Fd:4 | 820003932R |
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IER Library |
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Dda:80 | 5288723470 |
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Material Type | Books |
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Size | xii, 114 p. ; 25 cm |
Notes | Bibliography: p. 101-108 |
Subjects | LCSH:Corporations, European -- United States
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LCSH:Marketing |
Classification | LCC:HD69.F6 DC:658.8 |
Language | English |
ID | 1000509137 |
NCID | BA14190804 |
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