The customer century : lessons from world-class companies in integrated marketing and communications / Anders Gronstedt
| Publisher | New York : Routledge |
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| Year | 2000 |
| Authors | *Gronstedt, Anders |
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| Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
|---|---|---|---|---|---|---|---|---|---|
| Library Main Building 3rd fl. (Foreign Books) |
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3361:278 | 120005686S |
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| Material Type | Books |
|---|---|
| Size | xiii, 238 p. : ill. ; 24 cm |
| Notes | Includes index |
| Subjects | LCSH:Business communication -- Case studies
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LCSH:Communication in management -- Case studies All Subject Search LCSH:Marketing -- Case studies All Subject Search LCSH:Consumer satisfaction -- Case studies All Subject Search |
| Classification | NDC9:336.1 LCC:HF5718 DC21:658.4/5 |
| Language | English |
| ID | 0000411409 |
| ISBN | 0415921996 |
| NCID |
BA46916772 
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