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International Retailers’ Performance in Host Countries : The Roles of Strategies, Consumer Perceptions and the Local Environment / by Lukas Morbe
(Handel und Internationales Marketing Retailing and International Marketing. ISSN:26263335)

Publisher	(Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler)
Year	2018
Edition	1st ed. 2018.
Authors	*Morbe, Lukas author SpringerLink (Online service)

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Links to the text	Location	Volume	Call No.	Barcode No.	Status	Comments	ISBN	Printed	Restriction	Reserve
Links to the text	Library Off-campus access			OB00162402		Springer Business and Management eBooks (電子ブック)	9783658220693

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Material Type	E-Book
Media type	機械可読データファイル
Size	XXI, 165 p. 11 illus : online resource
Notes	International Strategy’s Effects on Retailers’ Local Implementation and Performance -- An Inter- and Intra-format Perspective on Transfer and Perception of Retail Formats -- Country Environment, Retailers’ Resources and Local Performance: A Cross-Classified Multi-level Approach Lukas Morbe sheds light on important antecedents of international retailers‘ local performance including international strategies and their local implementation, local consumers‘ perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing internationalization. Retailers transfer their formats across the globe while their business is local in nature and requires attention to the performance in each individual host country. The results of the presented analyses aim to inform retail managers’ decisions in international expansion and operation, but also allow for theoretical implications for future research in the fields of retail management and international business. Contents International Strategy’s Effects on Retailers’ Local Implementation and Performance An Inter- and Intra-format Perspective on Transfer and Perception of Retail Formats Country Environment, Retailers’ Resources and Local Performance: A Cross-Classified Multi-level Approach Target Groups Researchers and students of business administration with majors in international management in general and retail management or retailers’ internationalization in particular Executives, managers, and experts in the fields of management and international expansion of retail firms About the Author Dr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree HTTP:URL=https://doi.org/10.1007/978-3-658-22069-3
Subjects	LCSH:International business enterprises LCSH:Strategic planning LCSH:Leadership LCSH:Marketing FREE:International Business FREE:Business Strategy and Leadership FREE:Marketing
Classification	LCC:HD62.4-62.45 DC23:658.049
ID	8000017734
ISBN	9783658220693