Foundations of marketing / by Jonathan Groucutt
(Palgrave Foundations)
| Publisher | London : Macmillan Education UK : Imprint: Palgrave |
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| Year | 2005 |
| Authors | *Groucutt, Jonathan author SpringerLink (Online service) |
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| Links to the text | Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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| Links to the text | Library Off-campus access |
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OB00008686 |
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9780230212275 |
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| Material Type | E-Book |
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| Media type | 機械可読データファイル |
| Size | 1 online resource (432 p.) |
| Notes | This contemporary introductory text explores the key areas of marketing within an international context. Moreover it seeks to expand the generic marketing mix from 7Ps to 10Ps with the inclusion of Performance, Packaging and Psychology. Whilst aimed at undergraduates, it is written in a clear succinct style that makes it accessible to non-marketers and business people alike. Theories are brought to life through the use of contemporary real-world examples, including the impact of SARS, terrorism and extreme weather on marketing operations. Containing over 100 examples and mini cases, this text seeks to place marketing in the context of the world that we inhabit. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/foundations/groucutt/index.asp |
| Subjects | LCSH:Business LCSH:Marketing FREE:Business and Management FREE:Marketing |
| Classification | LCC:HF5410-5417.5 DC23:658.8 |
| ID | 8000008572 |
| ISBN | 9780230212275 |
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