HERMES-Catalog

Uniform Across-the-Board Promotions / by Marc-Oliver Jauch
(Contributions to Management Science. ISSN:2197716X)

Publisher	(Cham : Springer International Publishing : Imprint: Springer)
Year	2014
Edition	1st ed. 2014.
Authors	*Jauch, Marc-Oliver author SpringerLink (Online service)

Links to the text	Location	Volume	Call No.	Barcode No.	Status	Comments	ISBN	Printed	Restriction	Reserve
Links to the text	Library Off-campus access			OB00165205		Springer Business and Economics eBooks (電子ブック)	9783319071152

Material Type	E-Book
Media type	機械可読データファイル
Size	XVII, 102 p. 9 illus : online resource
Notes	Introduction -- Conceptual Framework -- Impact of Uniform Across the Board Promotions on Short-term Store Revenues -- Adjustment and Permanent Effects of Uniform Across the Board Promotions -- UABPs: Antecedents and Consequences on a Household Level -- Summary of Results Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion HTTP:URL=https://doi.org/10.1007/978-3-319-07115-2
Subjects	LCSH:Marketing LCSH:Sales management LCSH:Marketing research LCSH:Business intelligence FREE:Marketing FREE:Sales and Distribution FREE:Market Research and Competitive Intelligence
Classification	LCC:HF5410-5417.5 DC23:658.8
ID	8000009881
ISBN	9783319071152