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Technology Acceptance of Connected Services in the Automotive Industry / by Clemens Hiraoka
(Applied Marketing Science / Angewandte Marketingforschung. ISSN:26272008)

Publisher (Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag)
Year 2009
Edition 1st ed. 2009.
Authors *Hiraoka, Clemens author
SpringerLink (Online service)

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OB00164337 Springer Business and Economics eBooks (電子ブック) 9783834983091

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Material Type E-Book
Media type 機械可読データファイル
Size XIX, 150 p. 55 illus : online resource
Notes to Connected Services -- Scoping the research focus through theoretical foundations -- Experiencing Connected Services in the automotive industry -- Forming the conceptual framework into a research model -- Winning insights from quantitative data analysis -- Developing Connected Services today and tomorrow
Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance, and usage to the renewal of the service contract and uncovers the drivers in each of these stages. His evaluation gives a series of new implications for management and research
HTTP:URL=https://doi.org/10.1007/978-3-8349-8309-1
Subjects LCSH:Marketing
LCSH:Business
LCSH:Management science
FREE:Marketing
FREE:Business and Management
Classification LCC:HF5410-5417.5
DC23:658.8
ID 8000059139
ISBN 9783834983091

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