Geschichte der Marketing-Theorie : Historische Einführung in die Marketing-Lehre / Roland Bubik
(Europäische Hochschulschriften = Publications universitaires européennes = European university studies ; Reihe V . Volks- und Betriebswirtschaft Bd. 1889)
| Publisher | Frankfurt am Main : Peter Lang |
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| Year | 1996 |
| Authors | Bubik, Roland |
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| Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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| Library Main Building 3rd fl. (Foreign Books) | : pbk | 6750:35 | 129701636Z |
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| Material Type | Books |
|---|---|
| Size | 231 p. ; 21 cm |
| Notes | Bibliography: p. 207-231 |
| Classification | NDC9:675.01 |
| Language | English |
| ID | 0000352786 |
| ISBN | 363150036X |
| NCID |
BA29509943 
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