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Services Marketing Issues in Emerging Economies / edited by Atanu Adhikari

Publisher	(Singapore : Springer Nature Singapore : Imprint: Springer)
Year	2020
Edition	1st ed. 2020.
Authors	Adhikari, Atanu editor SpringerLink (Online service)

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Links to the text	Location	Volume	Call No.	Barcode No.	Status	Comments	ISBN	Printed	Restriction	Reserve
Links to the text	Library Off-campus access			OB00185509		Springer Business and Management eBooks (電子ブック)	9789811587870

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Material Type	E-Book
Media type	機械可読データファイル
Size	XVI, 195 p. 14 illus., 8 illus. in color : online resource
Notes	Servicescape and E-servicescape Design Issues in Emerging Markets: Imperatives, Challenges, and Agenda Setting -- Designing the Service Experience for Online Shoppers in Emerging Economies -- Service Issues affecting Consumer Behaviour towards E-commerce Purchases in India -- E-Servicescape in Service: Theoretical Underpinnings and Emerging Market Implications -- Institutional Arrangements and Inter-Organizational Governance in Service Companies -- Distribution Service Issues in Emerging Rural Markets With Special Reference to India -- Marketing-Mix and Customer Loyalty in Services Marketing This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of service marketing in emerging markets by comparing and contrasting with developed economies. This book will describe the component of service marketing, including service mix, service development, consumer behavior, customer assessment, service communication, role of electronic channel and channel management, service chain, pricing and similar topics. Chapters of the book will focus on creating, communicating and delivering customer value to emerging market consumers through several service marketing strategies, processes and programs in the context of markets dynamics, consumer diversity, and competitors. By way of illustrating various actual business situations, this book will help students, academics and practitioners to build necessary skills to take service marketing decisions in emerging economies. This book would be relevant for students of postgraduate programs of full time MBA, post graduate diploma in management, and executive post graduate programs and doctoral programs to develop a critical understanding of the business scenarios and service marketing strategies in emerging economies HTTP:URL=https://doi.org/10.1007/978-981-15-8787-0
Subjects	LCSH:Marketing LCSH:Service industries LCSH:International economic integration LCSH:Globalization FREE:Marketing FREE:Services FREE:Emerging Markets and Globalization
Classification	LCC:HF5410-5417.5 DC23:658.8
ID	8000071674
ISBN	9789811587870