HERMES-Catalog

Case Studies on Social Marketing : A Global Perspective / edited by M. Mercedes Galan-Ladero, Helena M. Alves
(Management for Professionals. ISSN:2192810X)

Publisher	(Cham : Springer International Publishing : Imprint: Springer)
Year	2019
Edition	1st ed. 2019.
Authors	Galan-Ladero, M. Mercedes editor Alves, Helena M editor SpringerLink (Online service)

Links to the text	Location	Volume	Call No.	Barcode No.	Status	Comments	ISBN	Printed	Restriction	Reserve
Links to the text	Library Off-campus access			OB00161519		Springer Business and Management eBooks (電子ブック)	9783030048433

Material Type	E-Book
Media type	機械可読データファイル
Size	XIII, 252 p. 35 illus : online resource
Notes	Social Marketing Cases: Environment -- Social Marketing Cases: Public Health -- Social Marketing Cases: Society, Culture and Education -- Social Marketing Cases: Safety and Security. Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world. HTTP:URL=https://doi.org/10.1007/978-3-030-04843-3
Subjects	LCSH:Marketing LCSH:Nonprofit organizations LCSH:Business ethics LCSH:Entrepreneurship LCSH:New business enterprises FREE:Marketing FREE:Non-Profit Organizations and Public Enterprises FREE:Business Ethics FREE:Entrepreneurship
Classification	LCC:HF5410-5417.5 DC23:658.8
ID	8000060646
ISBN	9783030048433