La télévision américaine : médias, marketing et publicité / François Mariet ; préface de Danièle Bertay
(Collection Gestion ; . Série : Politique générale, finance et marketing)
| Publisher | Paris : Economica |
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| Year | c1990 |
| Authors | *Mariet, François |
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| Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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| Library Main Building Basement (Foreign Books) |
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Gg:317 | 129115869% |
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| Material Type | Books |
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| Size | 558 p. : ill. ; 24 cm |
| Notes | Includes bibliographical references |
| Subjects | LCSH:Television broadcasting -- United States
All Subject Search
LCSH:Television broadcasting policy -- United States All Subject Search LCSH:Television programs -- United States All Subject Search |
| Classification | LCC:HE8700.8 |
| Language | French |
| ID | 0000262528 |
| ISBN | 2717818669 |
| NCID |
BA18992364 
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