Successful Social Media and Ecommerce Strategies in the Wine Industry / by Gergely Sznolnoki, Liz Thach, Dani Kolb
| Publisher | (New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan) |
|---|---|
| Year | 2016 |
| Edition | 1st ed. 2016. |
| Authors | *Sznolnoki, Gergely author Thach, Liz author Kolb, Dani author SpringerLink (Online service) |
Hide book details.
| Links to the text | Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
|---|---|---|---|---|---|---|---|---|---|---|
| Links to the text | Library Off-campus access |
|
OB00156601 | 9781137602985 |
|
|
Hide details.
| Material Type | E-Book |
|---|---|
| Media type | 機械可読データファイル |
| Size | XIV, 168 p : online resource |
| Notes | Social media and ecommerce has an enormous impact in today's wine industry, particularly among the Internet-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and researchers to understand how both producers and consumers deal with these modern communication and selling platforms. Providing in-depth examples from around the world, the contributing authors explore how wineries use Facebook and other social media platforms to interact with consumers, crowdsourcing techniques to build a new wine business, cross-cultural analysis, and other tactics that give insight into the world of digital wine marketing HTTP:URL=https://doi.org/10.1057/9781137602985 |
| Subjects | LCSH:Marketing LCSH:Electronic commerce LCSH:Communication in organizations LCSH:Social media LCSH:Telemarketing LCSH:Internet marketing FREE:Marketing FREE:E-Business FREE:Corporate Communication FREE:Social Media FREE:Digital Marketing |
| Classification | LCC:HF5410-5417.5 DC23:658.8 |
| ID | 8000069863 |
| ISBN | 9781137602985 |
Similar Items
Usage statistics of this contents
Number of accesses to this page：2times