Psychological processes and advertising effects : theory, research, and applications / edited by Linda F. Alwitt, Andrew A. Mitchell
| Publisher | Hillsdale, N.J. : L. Erlbaum Associates |
|---|---|
| Year | 1985 |
| Authors | Alwitt, Linda F. Mitchell, Andrew A., 1939- Conference on Advertising and Consumer Psychology (2nd : 1983 : Chicago, Ill.) |
Hide book details.
| Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
|---|---|---|---|---|---|---|---|---|---|
| Library Main Building Basement (Foreign Books) |
|
Df:270 | 129204869+ |
|
|
|
|
Hide details.
| Material Type | Books |
|---|---|
| Size | ix, 305 p. : ill. ; 24 cm |
| Notes | Papers from the Second Annual Conference on Advertising and Consumer Psychology held in Chicago, Ill., May 1983 Includes bibliographies and indexes |
| Subjects | LCSH:Advertising -- Psychological aspects -- Addresses, essays, lectures All Subject Search |
| Classification | LCC:HF5822 DC19:659.1/01/9 NDC7:674 |
| Language | English |
| ID | 0000274548 |
| ISBN | 0898595150 |
| NCID |
BA00247084 
|
Similar Items
Usage statistics of this contents
Number of accesses to this page：1times