Psychological processes and advertising effects : theory, research, and applications / edited by Linda F. Alwitt, Andrew A. Mitchell
Publisher | Hillsdale, N.J. : L. Erlbaum Associates |
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Year | 1985 |
Authors | Alwitt, Linda F. Mitchell, Andrew A., 1939- Conference on Advertising and Consumer Psychology (2nd : 1983 : Chicago, Ill.) |
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Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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Library Main Building Basement (Foreign Books) |
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Df:270 | 129204869+ |
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Material Type | Books |
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Size | ix, 305 p. : ill. ; 24 cm |
Notes | Papers from the Second Annual Conference on Advertising and Consumer Psychology held in Chicago, Ill., May 1983 Includes bibliographies and indexes |
Subjects | LCSH:Advertising -- Psychological aspects -- Addresses, essays, lectures All Subject Search |
Classification | LCC:HF5822 DC19:659.1/01/9 NDC7:674 |
Language | English |
ID | 0000274548 |
ISBN | 0898595150 |
NCID | BA00247084 |
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