Standing room only : strategies for marketing the performing arts / Philip Kotler, Joanne Scheff
| Publisher | Boston, Mass. : Harvard Business School Press |
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| Year | c1997 |
| Authors | *Kotler, Philip, 1931- Scheff, Joanne |
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| Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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| Library Main Building 3rd fl. (Foreign Books) |
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7700:113 | 120005439O |
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| Material Type | Books |
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| Size | xii, 560 p. : ill. ; 25 cm |
| Notes | "Published in association with Americans for the Arts" Includes bibliographical references and indexes |
| Subjects | LCSH:Performing arts -- Marketing All Subject Search |
| Classification | NDC9:770.9 LCC:PN1590.M27 DC20:791/.068/8 |
| Language | English |
| ID | 0000411242 |
| ISBN | 0875847374 |
| NCID |
BA29922429 
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