The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum
(Advertising and consumer psychology)
| Publisher | Mahwah, N.J. ; London : Lawrence Erlbaum Associates |
|---|---|
| Year | 2004 |
| Authors | Shrum, L. J. |
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| Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
|---|---|---|---|---|---|---|---|---|---|
| Library Main Building 3rd fl. (Foreign Books) | : hbk | 6740:73 | 120406260L |
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0805846417 |
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| Material Type | Books |
|---|---|
| Size | xvi, 360 p. : ill. ; 24 cm |
| Notes | Includes bibliographical references and indexes |
| Subjects | LCSH:Subliminal advertising LCSH:Advertising -- Psychological aspects All Subject Search LCSH:Mass media -- Psychological aspects All Subject Search LCSH:Persuasion (Psychology) LCSH:Manipulative behavior |
| Classification | DC21:659.1019 |
| Language | English |
| ID | 0009285046 |
| ISBN | 0805846417 |
| NCID |
BA64161353 
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