The psychology of advertising in theory and practice : a simple exposition of the principles of psychology in their relation to successful advertising / by Walter Dill Scott
| Publisher | London : I. Pitman |
|---|---|
| Year | [19--?] |
| Authors | Scott, Walter Dill, 1869-1955 |
Hide book details.
| Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
|---|---|---|---|---|---|---|---|---|---|
| Library Main Building Basement (Foreign Books) |
|
Df:6D | 1286287865 |
|
|
|
|
Hide details.
| Material Type | Books |
|---|---|
| Size | ix, 437 p. : ill. ; 23 cm |
| Other titles | cover title:The psychology of advertising |
| Notes | Bibliography: p. 409-437 |
| Subjects | LCSH:Advertising LCSH:Psychology, Applied |
| Classification | LCC:HF5822 |
| Language | English |
| ID | 1000276290 |
| NCID |
BA37420266 
|
Similar Items
Usage statistics of this contents
Number of accesses to this page：1times