届くCM、届かないCM : 視聴率=GRPに頼るな、注目量=GAPをねらえ / 横山隆治, 大橋聡史, 川越智勇著
トドク CM トドカナイ CM : シチョウリツ GRP ニ タヨルナ チュウモクリョウ GAP オ ネラエ
| Publisher | [東京] : 翔泳社 |
|---|---|
| Year | 2017.1 |
| Authors | 横山, 隆治 <ヨコヤマ, リュウジ> 大橋, 聡史 <オオハシ, サトシ> 川越, 智勇 <カワゴエ, トモタケ> |
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| Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
|---|---|---|---|---|---|---|---|---|---|
| Library Main Building 3rd fl. (Books in Japanese) |
|
6740:323 | 111069424S |
|
9784798149998 |
|
|
Hide details.
| Material Type | Books |
|---|---|
| Size | 325p ; 19cm |
| Other titles | colophon title:届くCM、届かないCM : 視聴率=GRPに頼るな、注目量=GAPをねらえ back cover title:Have your TV ads reached audience? |
| Subjects | BSH:テレビ広告 |
| Classification | NDC8:674.6 NDC9:674.6 |
| Language | Japanese |
| ID | 1001097519 |
| ISBN | 9784798149998 |
| NCID |
BB23120986 
|
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