Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland
Publisher | Crows Nest, NSW : Allen & Unwin |
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Year | 2008 |
Edition | Rev. 3rd international ed |
Authors | *Sutherland, Max Blackwell EBL (Online service) |
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Links to the text | Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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Links to the text | Library Off-campus access |
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OB00002315 | eBooks on EBSCOhost (電子ブック) / 同時アクセス数1 |
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Material Type | E-Book |
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Media type | 機械可読データファイル |
Size | 1 online resource (xv, 378 p.) : ill |
Notes | Title from e-book title screen (viewed August 4, 2009) Description based on print version record Includes bibliographical references and index |
Subjects | LCSH:Advertising -- Psychological aspects
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LCSH:Consumer behavior FREE:Electronic books FREE:BUSINESS & ECONOMICS / Advertising & Promotion |
Classification | DC22:659.1/01/9 |
Language | English |
ID | 8000002315 |
ISBN | 9781741767056 |
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