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The Instigatory Theory of NGO Communication : Strategic Communication in Civil Society Organizations / by Evandro Oliveira
(Organisationskommunikation, Studien zu Public Relations/Öffentlichkeitsarbeit und Kommunikationsmanagement. ISSN:25243233)

Publisher	(Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer VS)
Year	2019
Edition	1st ed. 2019.
Authors	*Oliveira, Evandro author SpringerLink (Online service)

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Links to the text	Location	Volume	Call No.	Barcode No.	Status	Comments	ISBN	Printed	Restriction	Reserve
Links to the text	Library Off-campus access			OB00171811		Springer Social Sciences eBooks (電子ブック)	9783658268589

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Material Type	E-Book
Media type	機械可読データファイル
Size	XXV, 262 p. 26 illus : online resource
Notes	Strategic communication and NGOs -- Logics and management -- NGOs and social theory: social and economic dimensions -- Fundraising -- Volunteering -- Civic relations and social change By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design. The content • Strategic communication and NGOs • Logics and management • NGOs and social theory: social and economic dimensions • Fundraising • Volunteering • Civic relations and social change The target groups • Students and lecturers in the field of public relations, sociology, economics, management and communication • Practitioners in NPOs, NGOs and civil society organizations The author Prof. Dr. phil., rer. pol Evandro Oliveira is Professor for corporate communication at the University of Applied Sciences in Berlin (HMKW). He is also lecturing at the Free University of Berlin and University of Mannheim, among others. He is the vice-chair of the section Organizational and Strategic Communication of the international academic PR association ECREA. His main research interests are strategic communication, NGO and civil society organizations communication management, social media and political communication HTTP:URL=https://doi.org/10.1007/978-3-658-26858-9
Subjects	LCSH:Communication LCSH:Communication in organizations LCSH:International organization FREE:Media and Communication FREE:Corporate Communication FREE:International Organization
Classification	LCC:P87-96 DC23:302.2
ID	8000062414
ISBN	9783658268589