HERMES-Catalog

Back to Results List

Vanity Fairs : Another View of the Economy of Attention / by Georg Franck

Publisher	(Cham : Springer International Publishing : Imprint: Springer)
Year	2020
Edition	1st ed. 2020.
Authors	*Franck, Georg author SpringerLink (Online service)

Hide book details.

Links to the text	Location	Volume	Call No.	Barcode No.	Status	Comments	ISBN	Printed	Restriction	Reserve
Links to the text	Library Off-campus access			OB00173882		Springer Economics and Finance eBooks (電子ブック)	9783030415327

Hide details.

Material Type	E-Book
Media type	機械可読データファイル
Size	X, 132 p. 1 illus : online resource
Notes	Introduction -- Competition in the Service of Self-Esteem -- The Emergence of Canons -- Scientific Communication: A Vanity Fair? -- The Economy of Attention in the Age of Neoliberalism -- Deconstruction and the Fusion of Culture and Commerce -- Social Media and the Ecology of Emotion -- Moral Elegance: An Ethics Tailored to Vanity Fairs? This book offers readers a comprehensive introduction to the economy of attention from the perspective of the basic motive of the pursuit of attention: self-esteem. As a jumping-off point, it states the stark equation at the heart of this economy— that the self-esteem one can afford depends on one’s income of appreciative attention. The information markets in which participants compete to play a role in the consciousness of others are described as ‘vanity fairs’. Since the pursuit of self-esteem is highly effective when it comes to mobilizing human energies, vanity fairs are not just playgrounds of individual passions, but have been utilized by society since time immemorial as markets for particularly challenging demands. Starting with an analysis of the interface that connects the social economy of attention with the intra-psychic economy of self-esteem, the book then examines two main cases in point: modern science and the post-modern media culture. On the one hand we have scientists working for a ‘wage of fame’, who invest their own attention into getting the attention of others. On the other, today’s dominant media have left the sale of information behind to focus solely on the attraction of attention, which is sold as a service to the advertising industry. In each case the use of attention as a means of payment is key to its phenomenal success. But success comes at a price: the dark side of this monetization of attention is a kind of ’climate change’ in the collective mental sphere which threatens the very existence of our social fabric HTTP:URL=https://doi.org/10.1007/978-3-030-41532-7
Subjects	LCSH:Experimental economics LCSH:Philosophy of mind LCSH:Self LCSH:Mass media LCSH:Advertising media planning FREE:Experimental Economics FREE:Philosophy of the Self FREE:Media Sociology FREE:Media Planning
Classification	LCC:HB131-147 DC23:330
ID	8000067771
ISBN	9783030415327