HERMES-Catalog

Strategic Innovative Marketing and Tourism in the COVID-19 Era : 9th ICSIMAT Conference 2020 / edited by Androniki Kavoura, Stephen J. Havlovic, Natalya Totskaya
(Springer Proceedings in Business and Economics. ISSN:21987254)

Publisher	(Cham : Springer International Publishing : Imprint: Springer)
Year	2021
Edition	1st ed. 2021.
Authors	Kavoura, Androniki editor Havlovic, Stephen J editor Totskaya, Natalya editor SpringerLink (Online service)

Links to the text	Location	Volume	Call No.	Barcode No.	Status	Comments	ISBN	Printed	Restriction	Reserve
Links to the text	Library Off-campus access			OB00162317		Springer Business and Management eBooks (電子ブック)	9783030661540

Material Type	E-Book
Media type	機械可読データファイル
Size	XXI, 240 p. 42 illus., 5 illus. in color : online resource
Notes	This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry HTTP:URL=https://doi.org/10.1007/978-3-030-66154-0
Subjects	LCSH:Industries LCSH:Marketing LCSH:Technological innovations FREE:Industries FREE:Marketing FREE:Innovation and Technology Management
Classification	LCC:HD21 DC23:338
ID	8000071668
ISBN	9783030661540