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Global Competitiveness : Ten Things Thai Businesspeople Should Know / by William Philip Wall

Publisher (Singapore : Springer Nature Singapore : Imprint: Springer)
Year 2022
Edition 1st ed. 2022.
Authors *Wall, William Philip author
SpringerLink (Online service)

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OB00185891 Springer Business and Management eBooks (電子ブック) 9789811677557

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Material Type E-Book
Media type 機械可読データファイル
Size XIII, 97 p. 2 illus., 1 illus. in color : online resource
Notes Chapter 1: Global Competition – The Battlefield -- Chapter 2: Marketing – Position Yourself -- Chapter 3: Innovate – Generate and Evaluate -- Chapter 4: Using Information – Leverage Resource -- Chapter 5: Technology – Upgrade -- Chapter 6: Human Resources/Cross-Cultural Communication – Breed Success -- Chapter 7: Strategic Alliance - Strength in Numbers -- Chapter 8: Customer Service – Listen to What They Say -- Chapter 9: Implementation, Monitoring & Evaluation – Now What Do We Do? -- Chapter 10: Social Responsibility – Giving Something Back
This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing on topics related to business strategy, such as competition, marketing, innovation, utilizing information, technology, human resources, strategic alliances, customer service, implementation, monitoring and evaluation of strategies, and corporate social responsibility. This book will serve as a useful guide for those already in business in Thailand as well as for businesses that hope to expand their existing operations in Thailand to the global market
HTTP:URL=https://doi.org/10.1007/978-981-16-7755-7
Subjects LCSH:Business
LCSH:Asia
LCSH:Marketing research
LCSH:Business intelligence
LCSH:International economic integration
LCSH:Globalization
LCSH:Diversity in the workplace
FREE:Asian Business
FREE:Market Research and Competitive Intelligence
FREE:Emerging Markets and Globalization
FREE:Cross-Cultural Management
Classification LCC:HF3751-3868
DC23:338.7095
ID 8000078793
ISBN 9789811677557

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