Global Competitiveness : Ten Things Thai Businesspeople Should Know / by William Philip Wall
Publisher | (Singapore : Springer Nature Singapore : Imprint: Springer) |
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Year | 2022 |
Edition | 1st ed. 2022. |
Authors | *Wall, William Philip author SpringerLink (Online service) |
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Links to the text | Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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Links to the text | Library Off-campus access |
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OB00185891 | Springer Business and Management eBooks (電子ブック) | 9789811677557 |
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Material Type | E-Book |
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Media type | 機械可読データファイル |
Size | XIII, 97 p. 2 illus., 1 illus. in color : online resource |
Notes | Chapter 1: Global Competition – The Battlefield -- Chapter 2: Marketing – Position Yourself -- Chapter 3: Innovate – Generate and Evaluate -- Chapter 4: Using Information – Leverage Resource -- Chapter 5: Technology – Upgrade -- Chapter 6: Human Resources/Cross-Cultural Communication – Breed Success -- Chapter 7: Strategic Alliance - Strength in Numbers -- Chapter 8: Customer Service – Listen to What They Say -- Chapter 9: Implementation, Monitoring & Evaluation – Now What Do We Do? -- Chapter 10: Social Responsibility – Giving Something Back This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing on topics related to business strategy, such as competition, marketing, innovation, utilizing information, technology, human resources, strategic alliances, customer service, implementation, monitoring and evaluation of strategies, and corporate social responsibility. This book will serve as a useful guide for those already in business in Thailand as well as for businesses that hope to expand their existing operations in Thailand to the global market HTTP:URL=https://doi.org/10.1007/978-981-16-7755-7 |
Subjects | LCSH:Business LCSH:Asia LCSH:Marketing research LCSH:Business intelligence LCSH:International economic integration LCSH:Globalization LCSH:Diversity in the workplace FREE:Asian Business FREE:Market Research and Competitive Intelligence FREE:Emerging Markets and Globalization FREE:Cross-Cultural Management |
Classification | LCC:HF3751-3868 DC23:338.7095 |
ID | 8000078793 |
ISBN | 9789811677557 |
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