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Sharing Behavior of Brand Crisis Information on Social Media : A Case Study of Chinese Weibo / by Changzheng Yang

Publisher	(Singapore : Springer Nature Singapore : Imprint: Springer)
Year	2022
Edition	1st ed. 2022.
Authors	*Yang, Changzheng author SpringerLink (Online service)

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Links to the text	Location	Volume	Call No.	Barcode No.	Status	Comments	ISBN	Printed	Restriction	Reserve
Links to the text	Library Off-campus access			OB00185978		Springer Business and Management eBooks (電子ブック)	9789811666674

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Material Type	E-Book
Media type	機械可読データファイル
Size	XI, 283 p. 138 illus., 22 illus. in color : online resource
Notes	Introduction -- Literature Review and Theoretical Foundation -- Fluctuation Features of Brand Crisis Information Sharing by Weibo Use -- Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Use -- Static Influencing Mechanism of Weibo Users’ Information Sharing of Brand Crisis Cases This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective. The book explores into the fluctuation characteristics of information-sharing behavior, the contextual influence factors, both the static and dynamic mechanism of information-sharing behavior, and regulation measures of crisis information sharing behavior. The important features of the book are reflected in accurate analysis of the autocorrelation, trend characteristics, periodic characteristics and cluster characteristics of the fluctuation of crisis information sharing behavior, and deep exploration of dynamic mechanism and static mechanism of the time lag characteristics, impulsive disturbance, and marginal influence of the impact of information sharing behavior from perspective of situational factors. The book mainly focuses on the field of brand crisis management, and construct the formation and evolution mechanism of brand crisis information sharing behavior from both vertical and horizontal dimensions through a combination of theoretical exposition and case analysis, so that readers can got a clear understanding of brand crisis information communication and management through dimension reduction. The book can be used as a textbook for undergraduates and postgraduates in economics and management in colleges and universities, can also be a reference for business managers, scientific researchers and others interested in the field of crisis management HTTP:URL=https://doi.org/10.1007/978-981-16-6667-4
Subjects	LCSH:Marketing LCSH:Telemarketing LCSH:Internet marketing LCSH:Consumer behavior LCSH:Advertising media planning LCSH:Social media LCSH:Public relations FREE:Marketing FREE:Digital Marketing FREE:Consumer Behavior FREE:Media Planning FREE:Social Media FREE:Public Relations
Classification	LCC:HF5410-5417.5 DC23:658.8
ID	8000078833
ISBN	9789811666674