Social Impact of Wine Marketing : The Challenge of Digital Technologies to Regulation / by Mojca Ramšak
(Contributions to Management Science. ISSN:2197716X)
| Publisher | (Cham : Springer International Publishing : Imprint: Springer) |
|---|---|
| Year | 2022 |
| Edition | 1st ed. 2022. |
| Authors | *Ramšak, Mojca author SpringerLink (Online service) |
Hide book details.
| Links to the text | Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
|---|---|---|---|---|---|---|---|---|---|---|
| Links to the text | Library Off-campus access |
|
OB00176742 | Springer Business and Management eBooks (電子ブック) | 9783030892241 |
|
|
Hide details.
| Material Type | E-Book |
|---|---|
| Media type | 機械可読データファイル |
| Size | X, 120 p. 7 illus : online resource |
| Notes | 1. Introduction: Wine and Technology Between Cultural Attitudes to Alcohol, Sales, Legislation, and Health -- 2. The Greatest Tricks of Digital Alcohol Marketing: The Consumer’s Voice and Alcohol e-Marketing -- 3. Wine Storytelling -- 4. Wearable Technology and Wine -- 5. Smart Packaging: The Labels Come to Life -- 6. Wearable Technology for Preventive or Curative Purposes -- 7. Children and Adolescents as a Marketing Target -- 8. Social Media, Alcohol, and Young People -- 9. Masculinity and Practices of Drinking -- 10. Drinking Games -- 11. Digital Marketing Strategies during a Coronavirus Pandemic -- 12. Femininity, Online Practices of Drinking and Women in Alcohol Industry -- 13. Brand Stretching and Popular Culture -- 14. Legislation between Norm and Practice -- 15. Conclusion: The Unplugged Path to Alcoholism This book is inspired by the term “digiwine,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs. When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations? Dr. Mojca Ramšak’s book peels back the layers of the alcohol industry’s most obvious yet overlooked marketing tactics. It also reveals the sluggishness of preventive and curative efforts, as well as legal or self-regulatory measures, at keeping up with the alcohol industry’s use of technology. - Nadja Furlan Štante, Principal Research Associate and Professor of Religious Studies, Science and Research Centre of Koper, Slovenia HTTP:URL=https://doi.org/10.1007/978-3-030-89224-1 |
| Subjects | LCSH:Marketing LCSH:Medical policy LCSH:Quality of life LCSH:Business information services LCSH:Medical care LCSH:Medical economics FREE:Marketing FREE:Health Policy FREE:Quality of Life Research FREE:IT in Business FREE:Health Care FREE:Health Economics |
| Classification | LCC:HF5410-5417.5 DC23:658.8 |
| ID | 8000078851 |
| ISBN | 9783030892241 |
Similar Items
Usage statistics of this contents
Number of accesses to this page：5times