Trend Management : How to Effectively Use Trend-Knowledge in Your Company / by Jörg Blechschmidt
(Business Guides on the Go. ISSN:27314766)
| Publisher | (Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer) |
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| Year | 2022 |
| Edition | 1st ed. 2022. |
| Authors | *Blechschmidt, Jörg author SpringerLink (Online service) |
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| Links to the text | Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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| Links to the text | Library Off-campus access |
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OB00176754 | Springer Business and Management eBooks (電子ブック) | 9783662647035 |
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| Material Type | E-Book |
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| Media type | 機械可読データファイル |
| Size | X, 116 p. 15 illus., 11 illus. in color : online resource |
| Notes | Chapter 1. About trends in general -- Chapter 2. Excursus: Dealing with fuzzy information -- Chapter 3. Trend analysis in companies -- Chapter 4. Trend research: Collecting trend information -- Chapter 5. Trend analysis: Understanding effects -- Chapter 6. Excursus: Thinking traps in trend analysis -- Chapter 7. Trend study: in-depth analysis of a trend -- Chapter 8. Trend radar: overview of relevant trends -- Chapter 9. Trend management as a corporate function -- Chapter 10. A word in closing This book offers a compact introduction to the topic of trend management in companies. Fundamental decisions in companies are based on assumptions about future developments in markets and society and diverse technologies. Trend management is a useful tool to discover and understand these developments and thus generates a solid basis for decision making. Although it is mostly applied in strategy development, many more company tasks may profit from it. The author explains the individual activities and results of trend management, and how a sound process can be established in a company. Trend management is a powerful tool at the interface of futures knowledge and concrete entrepreneurial decisions. The book shows how these insights can be transferred into the operational processes of a company. It will serve as a useful guide for interested newcomers as well as for experienced trend managers to recognize opportunities and risks at an early stage and to open up new scope for action for their company HTTP:URL=https://doi.org/10.1007/978-3-662-64703-5 |
| Subjects | LCSH:Strategic planning LCSH:Leadership LCSH:Marketing LCSH:Marketing research LCSH:Business intelligence LCSH:Technological innovations LCSH:Business LCSH:Management science FREE:Business Strategy and Leadership FREE:Marketing FREE:Market Research and Competitive Intelligence FREE:Innovation and Technology Management FREE:Business and Management |
| Classification | LCC:HD30.28 LCC:HD57.7 DC23:658.4012 DC23:658.4092 |
| ID | 8000078863 |
| ISBN | 9783662647035 |
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