The Corporates Strike Back : How Large Companies Win the Innovation Race Against Disruptive Start-ups / by Lucas Sauberschwarz, Lysander Weiss
| Publisher | (Cham : Springer International Publishing : Imprint: Springer) |
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| Year | 2022 |
| Edition | 1st ed. 2022. |
| Authors | *Sauberschwarz, Lucas author Weiss, Lysander author SpringerLink (Online service) |
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| Links to the text | Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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| Links to the text | Library Off-campus access |
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OB00176756 | Springer Business and Management eBooks (電子ブック) | 9783030791148 |
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| Material Type | E-Book |
|---|---|
| Media type | 機械可読データファイル |
| Size | XV, 197 p. 44 illus., 24 illus. in color : online resource |
| Notes | Innovate or Die: Efficient Innovation Instead of Inefficient Start-up Thinking -- Efficient Innovation With the 5C Process -- The Innovation Machine: Efficient Innovation in Corporations -- The End Is Not Nigh. 65% of global CEOs are concerned about losing the innovation race against disruptive start-ups. The supposed solution: copying their methods. But as corporations are not start-ups, this is a fatal mistake. Most ideas never reach successful implementation, and innovation becomes frustration. So how does a solution look like that enables large firms to systematically leverage their existing strength and thus win the innovation race sustainably? The answer is the 5C process for efficient innovation. This book closes a gap in the practice-oriented innovation literature - and brings the desire for innovation back to established companies. The road to successful innovation management is long - this book is the shortcut. Thomas Weiler, VP Innovation Portfolio & Strategic Programs, Deutsche Telekom An overdue update on traditional R&D processes for the 21st century. Uwe Wagner, CTO, Schaeffler Anyone who has ever experienced the methodology described here in practice will hide the book from the competition! Dr. Carsten Stöcker, World Economic Forum, Global Future Council-Member HTTP:URL=https://doi.org/10.1007/978-3-030-79114-8 |
| Subjects | LCSH:Business LCSH:Management science LCSH:Entrepreneurship LCSH:New business enterprises LCSH:Management FREE:Business and Management FREE:Entrepreneurship FREE:Management |
| Classification | LCC:HF4999.2-6182 LCC:HD28-70 DC23:650 |
| ID | 8000078865 |
| ISBN | 9783030791148 |
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