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Socially Responsible Consumption and Marketing in Practice : Collection of Case Studies / edited by Jishnu Bhattacharyya, M. S. Balaji, Yangyang Jiang, Jaylan Azer, Chandana R. Hewege

Publisher	(Singapore : Springer Nature Singapore : Imprint: Springer)
Year	2022
Edition	1st ed. 2022.
Authors	Bhattacharyya, Jishnu editor Balaji, M. S editor Jiang, Yangyang editor Azer, Jaylan editor Hewege, Chandana R editor SpringerLink (Online service)

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Links to the text	Location	Volume	Call No.	Barcode No.	Status	Comments	ISBN	Printed	Restriction	Reserve
Links to the text	Library Off-campus access			OB00185985		Springer Business and Management eBooks (電子ブック)	9789811664335

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Material Type	E-Book
Media type	機械可読データファイル
Size	XV, 358 p. 43 illus., 31 illus. in color : online resource
Notes	Introduction -- Key Principles and Concepts -- Current Developments (Review of Extant Literature) -- Case Studies The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers HTTP:URL=https://doi.org/10.1007/978-981-16-6433-5
Subjects	LCSH:Marketing LCSH:Consumer behavior LCSH:Business ethics LCSH:Motivation research (Marketing) LCSH:Industrial management—Environmental aspects LCSH:Social influence FREE:Marketing FREE:Consumer Behavior FREE:Business Ethics FREE:Market Psychology FREE:Corporate Environmental Management FREE:Social Influence
Classification	LCC:HF5410-5417.5 DC23:658.8
ID	8000078867
ISBN	9789811664335