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Content Production for Digital Media : An Introduction / by Jay Daniel Thompson, John Weldon

Publisher (Singapore : Springer Nature Singapore : Imprint: Springer)
Year 2022
Edition 1st ed. 2022.
Authors *Thompson, Jay Daniel author
Weldon, John author
SpringerLink (Online service)

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OB00187964 Springer Social Sciences eBooks (電子ブック) 9789811696862

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Material Type E-Book
Media type 機械可読データファイル
Size XVII, 159 p. 1 illus : online resource
Notes Chapter 1. Social Media in Content Production -- Chapter 2. Audiences and Target Audiences -- Chapter 3. Digital Journalism -- Chapter 4. Digital Marketing -- Chapter 5. Public Relations -- Chapter 6. Online Community Management and Content Moderation -- Chapter 7. Freelancing -- Chapter 8. Vlogging -- Chapter 9. Podcasting -- Chapter 10. Let’s Get Ethical -- Chapter 11. Intellectual Property
This book provides an introduction to digital media content production in the twenty-first century. It explores the kinds of content production that are undertaken in professions that include journalism, public relations and marketing. The book provides an insight into content moderation and addresses the legal and ethical issues that content producers face, as well as how these issues can be effectively managed. Chapters also contain interviews with media professionals, and quizzes that allow readers to consolidate the knowledge they have gathered through their reading of that chapter
HTTP:URL=https://doi.org/10.1007/978-981-16-9686-2
Subjects LCSH:Mass media
LCSH:Communication
LCSH:Digital media
LCSH:Journalism
LCSH:Public relations
FREE:Media Sociology
FREE:Media and Communication
FREE:Digital and New Media
FREE:Journalism
FREE:Public Relations
Classification LCC:HM1206-1211
DC23:302.23
ID 8000079214
ISBN 9789811696862

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