Revival: the psychology of Persuasion (1920) / by William MacPherson
(Routledge revivals)
| Publisher | (Boca Raton, FL : Routledge, an imprint of Taylor and Francis) |
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| Year | [2018] |
| Authors | *MacPherson, William eauthor Taylor and Francis |
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| Links to the text | Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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| Links to the text | Library Off-campus access |
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OB00179318 | Taylor & Francis eBooks Archive Collection (電子ブック) | 9780203705063 |
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| Material Type | E-Book |
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| Media type | 機械可読データファイル |
| Size | 1 online resource (288 pages) |
| Contents | chapter 1 The Process and Elements of Persuasion / William Macpherson chapter 2 The Gentle Art of Camouflage / William Macpherson chapter 3 Group Pressure and the Sense of Power-Methods of Impression and Exploitation / William Macpherson chapter 4 The Right Direction of Persuasion / William Macpherson chapter 5 Persuasa as a form of Expression / William Macpherson Wordless Persuasion: Gesture and Action, Prestige, Personality; Music and Painting, the Cinematograph / William Macpherson chapter 6 Verbal Persuasion / William Macpherson Conversation, Salesmanship, Advertisements, Newspapers. / William Macpherson chapter 7 Formal Persuasion in Speeches and Books / William Macpherson chapter 8 Persuasion in the Novel and the Drama-Persuasion and Art chapter 9 The Persuasion of the Future |
| Notes | In the first three chapters of this book the elements of persuasion as a mental process are distinguished, and various forms of false persuasion in individuals and groups are described; it is shown how, from the very nature of the process involved, our persuasion of ourselves is only too apt to degenerate into self-deception, and how our persuasion of others may eaily assume the form of a deliberate attempt to exploit their mental or moral weaknesses. Chapter IV indicates how the tendencies of false persuasion may be counteracted, and on what lines persuasion may be rightly directed. Up to this point the subject is treated mainly in its psychological aspect HTTP:URL=https://www.taylorfrancis.com/books/9780203705063 Pub. note=Click here to view. |
| Subjects | LCSH:Communication -- Psychological aspects
All Subject Search
LCSH:Influence (Psychology) LCSH:Persuasion (Psychology) FREE:PSYCHOLOGY / Cognitive Psychology FREE:SCIENCE / Cognitive Science |
| Classification | LCC:BF637.P4 DC23:153.852 |
| ID | 8000080958 |
| ISBN | 9780203705063 |
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