HERMES-Catalog

Toolbox Digital Business : Leadership, Business Models, Technologies and Change / by Ralf T. Kreutzer
(Management for Professionals. ISSN:2192810X)

Publisher	(Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer)
Year	2022
Edition	1st ed. 2022.
Authors	*Kreutzer, Ralf T author SpringerLink (Online service)

Links to the text	Location	Volume	Call No.	Barcode No.	Status	Comments	ISBN	Printed	Restriction	Reserve
Links to the text	Library Off-campus access			OB00185945		Springer Business and Management eBooks (電子ブック)	9783658370176

Material Type	E-Book
Media type	機械可読データファイル
Size	XXI, 561 p. 173 illus., 168 illus. in color : online resource
Notes	Chapter 1. The world in transition -- Chapter 2. Analysis and design of a digital business performance -- Chapter 3. Eight fields of action for building digital excellence -- Chapter 4. Change management – shaping change processes successfully This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change HTTP:URL=https://doi.org/10.1007/978-3-658-37017-6
Subjects	LCSH:Strategic planning LCSH:Leadership LCSH:Technological innovations LCSH:Business information services LCSH:Electronic commerce LCSH:Industrial organization FREE:Business Strategy and Leadership FREE:Innovation and Technology Management FREE:IT in Business FREE:e-Commerce and e-Business FREE:Organization
Classification	LCC:HD30.28 LCC:HD57.7 DC23:658.4012 DC23:658.4092
ID	8000086963
ISBN	9783658370176