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Online Shopping Intentions : Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce / by Anne Fota
(Handel und Internationales Marketing Retailing and International Marketing. ISSN:26263335)

Publisher	(Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler)
Year	2022
Edition	1st ed. 2022.
Authors	*Fota, Anne author SpringerLink (Online service)

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Links to the text	Location	Volume	Call No.	Barcode No.	Status	Comments	ISBN	Printed	Restriction	Reserve
Links to the text	Library Off-campus access			OB00185946		Springer Business and Management eBooks (電子ブック)	9783658376628

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Material Type	E-Book
Media type	機械可読データファイル
Size	XVIII, 281 p. 13 illus : online resource
Notes	Introduction -- Structure and Content of the Essays -- Essays -- General Discussion and Conclusion -- References In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both scientifically and practically relevant, as the different subareas of e-commerce serve different consumer needs and motivations, resulting in a diverse set of antecedents to form consumers' online shopping intentions. Both the respective literature reviews as well as the empirical results of six conducted research studies illustrate the relevance and ubiquity of the four subareas of e-commerce in consumers' everyday online shopping. On the one hand, the results represent an important basis for marketing and consumer research to support a better understanding of the behavioral psychological motives of consumers and better evaluate correlations in shopping behavior. On the other hand, practitioners benefit from the newly gained insights, as online retailers in particular can use them to better adapt their offers to consumer needs and optimize consumers’ online shopping experience. About the author Anne Fota has been working at the Chair of Marketing and Retailing at the University of Siegen since 2017. Previously, she studied Business Administration and Management and Markets at the University of Siegen. Her research interests include the following areas: Cross-Border E-Commerce, Voice-Commerce, Conversational-Commerce, Rental-Commerce and Consumer Vulnerability HTTP:URL=https://doi.org/10.1007/978-3-658-37662-8
Subjects	LCSH:Marketing FREE:Marketing
Classification	LCC:HF5410-5417.5 DC23:658.8
ID	8000086964
ISBN	9783658376628