Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022 / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva
(Springer Proceedings in Business and Economics. ISSN:21987254)
| Publisher | (Cham : Springer International Publishing : Imprint: Springer) |
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| Year | 2022 |
| Edition | 1st ed. 2022. |
| Authors | Martínez-López, Francisco J editor Gázquez-Abad, Juan Carlos editor Ieva, Marco editor SpringerLink (Online service) |
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| Links to the text | Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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| Links to the text | Library Off-campus access |
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OB00185974 | Springer Business and Management eBooks (電子ブック) | 9783031065811 |
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| Material Type | E-Book |
|---|---|
| Media type | 機械可読データファイル |
| Size | XI, 202 p. 36 illus., 14 illus. in color : online resource |
| Notes | This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses HTTP:URL=https://doi.org/10.1007/978-3-031-06581-1 |
| Subjects | LCSH:Marketing LCSH:Motivation research (Marketing) LCSH:Strategic planning LCSH:Leadership FREE:Marketing FREE:Market Psychology FREE:Business Strategy and Leadership |
| Classification | LCC:HF5410-5417.5 DC23:658.8 |
| ID | 8000086992 |
| ISBN | 9783031065811 |
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