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Irwin/McGraw-Hill series in marketing

Publisher Boston : Irwin/McGraw-Hill

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1 Marketing research : a problem-solving approach / Seymour Sudman, Edward Blair : hbk. - Boston : McGraw-Hill , c1998
2 International marketing / Philip R. Cateora, John L. Graham : business week ed,: international ed. - 10th ed. - Boston : Irwin/McGraw-Hill , c1999
3 Retailing management / Michael Levy, Barton A. Weitz : u.s. ed,: international ed. - 3rd ed. - Boston : Irwin/McGraw-Hill , c1998
4 Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché : pbk,: international. - 3rd ed. - Boston, Mass : Irwin/McGraw-Hill , c1998
5 Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper W. Boyd, Jr., Jean-Claude Larréché 3rd ed., international ed. - Boston, MA : Irwin/McGraw-Hill , c1999
6 Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch 4th ed. - Boston, Mass. : Irwin/McGraw-Hill , c1998
7 Direct marketing : an integrated approach / William J. McDonald Boston : Irwin/McGraw-Hill , 1998
8 International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham : pbk. - 2nd ed. - Boston, Mass. : Irwin/McGraw Hill , c1998
9 Fundamentals of logistics management / Douglas M. Lambert, James R. Stock, Lisa Ellram Boston : Irwin/McGraw-Hill , c1998
10 Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson 5th ed. - Boston : Irwin/McGraw-Hill , c1999
11 Marketing management : text and cases / John A. Quelch, Robert J. Dolan, Thomas J. Kosnik Boston : Irwin/McGraw-Hill , c1993
12 Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F.Tanner, Jr : International edition. - 2nd ed. - Boston : McGraw-Hill/Irwin , 2002
13 Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson 6th ed. - Boston : Irwin/McGraw-Hill , c2002
14 New products management / C. Merle Crawford, C. Anthony Di Benedetto 6th ed., international ed. - Boston : Irwin/McGraw-Hill , c2000
15 Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; contributing author, Eric C. Koch 9th ed., international ed. - Boston : McGraw-Hill/Irwin , 2004
16 Principles of advertising & IMC / Tom Duncan international,[CD-ROM]. - 2nd ed. - Boston : McGraw-Hill/Irwin , c2005
17 Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson 7th ed. - New York : McGraw-Hill , c2005
18 Pricing : making profitable decisions / Kent B. Monroe : alk. paper,international : alk. paper. - 3rd ed.. - Boston : McGraw-Hill/Irwin , c2003
19 Marketing research / Donald R. Cooper, Pamela S. Schindler : DVD-ROM. - New York : McGraw-Hill/Irwin , c2006
20 Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson : pbk. - 7th ed., International ed. - Boston : McGraw-Hill , c2005
21 The survey research handbook / Pamela L. Alreck, Robert B. Settle 3rd ed. - Boston : McGraw-Hill/Irwin , c2004

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Material Type Books
Other titles variant access title:The Irwin/McGraw-Hill series in marketing
variant access title:The McGraw-Hill/Irwin series in marketing
variant access title:Series in marketing McGraw-Hill/Irwin
Language und
ID 1000008619
NCID BA34788937 WCLINK
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