The Environment of marketing behavior : selections from the literature / [edited by] Robert J. Holloway, Robert S. Hancock
(The Wiley marketing series)
| Publisher | New York : J. Wiley |
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| Year | c1969 |
| Edition | 2nd ed |
| Authors | Holloway, Robert J. Hancock, Robert Spencer joint ed |
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| Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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| Library Main Building Basement (Foreign Books) |
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Dba:B337 | 128166413W |
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| Material Type | Books |
|---|---|
| Size | x, 442 p. : ill. ; 26 cm |
| Notes | Published in 1974 under title: The environment of marketing management Includes bibliographical references |
| Subjects | LCSH:Marketing LCSH:Consumer behavior |
| Classification | LCC:HF5415 DC:658.8/008 |
| Language | English |
| ID | 0000374174 |
| ISBN | 0471407143 |
| NCID |
BA21000986 
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