Marketing management / Benson P. Shapiro, Robert J. Dolan, John A. Quelch
(The Irwin series in marketing)
| Publisher | Homewood, Ill. : R.D. Irwin |
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| Year | 1985- |
| Authors | *Shapiro, Benson P. Dolan, Robert J. Quelch, John A., 1951- |
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| Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
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| Library Main Building Basement (Foreign Books) | v. l | Dbe:559:1 | 128167045Y |
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| Library Main Building Basement (Foreign Books) | v. 2 | Dbe:559:2 | 128167046Z |
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| Library Main Building Basement (Foreign Books) | v. 3 | Dbe:559:3 | 128167047- |
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| Material Type | Books |
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| Size | v. : ill. ; 25 cm |
| Contents | v. 1. Principles, analysis, and applications v. 2. Strategy, planning, and implementation v. 3. From theory to practice |
| Notes | Includes bibliographies |
| Subjects | LCSH:Marketing -- Management All Subject Search |
| Classification | LCC:HF5415.13 DC19:658.8 |
| Language | English |
| ID | 0000375134 |
| ISBN | 0256031533 |
| NCID |
BA04651401 
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