The human brand : how we relate to people, products, and companies / Chris Malone and Susan T. Fiske
| Publisher | San Francisco : Jossey-Bass |
|---|---|
| Year | c2013 |
| Authors | *Malone, Chris Fiske, Susan T. |
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| Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Restriction | Reserve |
|---|---|---|---|---|---|---|---|---|---|
| Chiyoda (General Collection) |
|
K6750:159 | 121026405L |
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9781118611319 |
|
|
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| Material Type | Books |
|---|---|
| Size | xii, 196 p. : ill. ; 23 cm |
| Notes | Includes bibliographical references (p. 169-183) and index |
| Subjects | LCSH:Consumer behavior LCSH:Marketing -- Psychological aspects All Subject Search FREE:BUSINESS & ECONOMICS / General. bisacsh |
| Classification | LCC:HF5415.32 DC23:658.8/342 |
| Language | English |
| ID | 1001019964 |
| ISBN | 9781118611319 |
| NCID |
BB14392395 
|
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