Fashion in 21st Century China : Design, Education, and Business / edited by Yuli Bai, Yingchun Zang

1st ed. 2022.. - (Singapore : Springer Nature Singapore : Imprint: Springer , 2022). - (Springer Series in Fashion Business. ISSN:23668784)

Marketing Tourist Destinations in Emerging Economies : Towards Competitive and Sustainable Emerging Tourist Destinations / edited by Ishmael Mensah, Kandappan Balasubramanian, Mohd Raziff Jamaluddin, Gina Alcoriza, Vanessa Gaffar, S. Mostafa Rasoolimanesh

1st ed. 2022.. - (Cham : Springer International Publishing : Imprint: Palgrave Macmillan , 2022). - (Palgrave Studies of Marketing in Emerging Economies. ISSN:27305562)

Handbook of Market Research / edited by Christian Homburg, Martin Klarmann, Arnd Vomberg

1st ed. 2022.. - (Cham : Springer International Publishing : Imprint: Springer , 2022)

Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / edited by Thomas Anning-Dorson, Robert E. Hinson, Stanley Coffie, Genevieve Bosah, Ibn Kailan Abdul-Hamid

1st ed. 2022.. - (Cham : Springer International Publishing : Imprint: Palgrave Macmillan , 2022). - (Palgrave Studies of Marketing in Emerging Economies. ISSN:27305562)

Integrated Marketing Communications : A Global Brand-Driven Approach / by Philip J. Kitchen, Marwa E. Tourky

2nd ed. 2022.. - (Cham : Springer International Publishing : Imprint: Palgrave Macmillan , 2022)

Green Marketing in Emerging Economies : A Communications Perspective / edited by Emmanuel Mogaji, Ogechi Adeola, Isaiah Adisa, Robert E. Hinson, Chipo Mukonza, Ayça Can Kirgiz

1st ed. 2022.. - (Cham : Springer International Publishing : Imprint: Palgrave Macmillan , 2022). - (Palgrave Studies of Marketing in Emerging Economies. ISSN:27305562)

Neuromarketing in Business : Identifying Implicit Purchase Drivers and Leveraging them for Sales / edited by Benny B. Briesemeister, Werner Klaus Selmer

1st ed. 2022.. - (Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer , 2022). - (Management for Professionals. ISSN:2192810X)

Sharing Behavior of Brand Crisis Information on Social Media : A Case Study of Chinese Weibo / by Changzheng Yang

1st ed. 2022.. - (Singapore : Springer Nature Singapore : Imprint: Springer , 2022)

Social Impact of Wine Marketing : The Challenge of Digital Technologies to Regulation / by Mojca Ramšak

1st ed. 2022.. - (Cham : Springer International Publishing : Imprint: Springer , 2022). - (Contributions to Management Science. ISSN:2197716X)

Socially Responsible Consumption and Marketing in Practice : Collection of Case Studies / edited by Jishnu Bhattacharyya, M. S. Balaji, Yangyang Jiang, Jaylan Azer, Chandana R. Hewege

1st ed. 2022.. - (Singapore : Springer Nature Singapore : Imprint: Springer , 2022)

Digital Service Delivery in Africa : Platforms and Practices / edited by Ogechi Adeola, Jude N. Edeh, Robert E. Hinson, Fulufhelo Netswera

1st ed. 2022.. - (Cham : Springer International Publishing : Imprint: Palgrave Macmillan , 2022). - (Palgrave Studies of Marketing in Emerging Economies. ISSN:27305562)

Media and Change Management : Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility / edited by Matthias Karmasin, Sandra Diehl, Isabell Koinig

1st ed. 2022.. - (Cham : Springer International Publishing : Imprint: Springer , 2022)

Global Marketing Strategy : An Executive Digest / by Bodo B. Schlegelmilch

2nd ed. 2022.. - (Cham : Springer International Publishing : Imprint: Springer , 2022). - (Management for Professionals. ISSN:2192810X)

Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021 / edited by Joseph Kaswengi, Aurore Ingarao

1st ed. 2022.. - (Cham : Springer International Publishing : Imprint: Springer , 2022). - (Springer Proceedings in Business and Economics. ISSN:21987254)

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace : Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference / edited by Felipe Pantoja, Shuang Wu

1st ed. 2022.. - (Cham : Springer International Publishing : Imprint: Springer , 2022). - (Developments in Marketing Science: Proceedings of the Academy of Marketing Science. ISSN:23636173)

Online Shopping Intentions : Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce / by Anne Fota

1st ed. 2022.. - (Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler , 2022). - (Handel und Internationales Marketing Retailing and International Marketing. ISSN:26263335)

Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World / edited by Ogechi Adeola, Robert E. Hinson, A. M. Sakkthivel

1st ed. 2022.. - (Cham : Springer International Publishing : Imprint: Palgrave Macmillan , 2022). - (Palgrave Studies of Marketing in Emerging Economies. ISSN:27305562)

Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022 / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva

1st ed. 2022.. - (Cham : Springer International Publishing : Imprint: Springer , 2022). - (Springer Proceedings in Business and Economics. ISSN:21987254)

Commodity Marketing : Strategies, Concepts, and Cases / edited by Margit Enke, Anja Geigenmüller, Alexander Leischnig

1st ed. 2022.. - (Cham : Springer International Publishing : Imprint: Springer , 2022). - (Management for Professionals. ISSN:2192810X)

Consumption, Production, and Entrepreneurship in the Time of Coronavirus : A Business Perspective of the Pandemic / edited by Elena Gallitto, Marta Massi, Paul Harrison

1st ed. 2022.. - (Cham : Springer International Publishing : Imprint: Palgrave Macmillan , 2022)