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Search keyword：(Standard classification: HF5822)

Results:17items

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  • 1.

    Advertising and psychology / Leslie E. Gill

    (Abingdon, Oxon : Routledge , 2013). - (Routledge library editions. Advertising ; Volume 1)

     E-Book

  • 2.

    Visual persuasion : the role of images in advertising / Paul Messaris

    : hbk,: pbk. - Thousand Oaks, Calif. : Sage Publications , c1997

     Books



  • 3.

    Unconscious for sale : advertising, psychoanalysis, and the public / Doris-Louise Haineault and Jean-Yves Roy ; foreword by Wlad Godzich ; translated by Kimball Lockhart with Barbara Kerslake

    : pbk. - Minneapolis : University of Minnesota Press , c1993. - (Theory and history of literature ; v. 86)

     Books



  • 4.

    Emotion in advertising : theoretical and practical explorations / edited by Stuart J. Agres, Julie A. Edell, and Tony M. Dubitsky

    New York : Quorum Books , 1990

     Books



  • 5.

    The theory of advertising / Walter Dill Scott

    alk. paper. - New York : Garland Pub. , 1985. - (The History of advertising : 40 major books in facsimile)

     Books



  • 6.

    Psychological processes and advertising effects : theory, research, and applications / edited by Linda F. Alwitt, Andrew A. Mitchell

    Hillsdale, N.J. : L. Erlbaum Associates , 1985

     Books



  • 7.

    Advertising and consumer psychology / edited by Larry Percy, Arch G. Woodside

    Lexington, Mass. : Lexington Books , c1983

     Books



  • 8.

    The psychology of advertising / Walter Dill Scott

    New York : Arno Press , 1978 [c1910]. - (A Century of marketing)

     Books



  • 9.

    Advertising in America : the consumer view / [by] Raymond A. Bauer and Stephen A. Greyser ; in collaboration with Donald L. Kanter and William M. Weilbacher ; with the assistance of Alice E. Courtney and Christopher Gale

    Boston : Division of Research, Graduate School of Business Administration, Harvard University , 1968

     Books



  • 10.

    Funktion und Ethos der Konsumwerbung / von Wilhelm Dreier

    Münster : Regensberg , 1965

     Books



  • 11.

    Motivation in advertising : motives that make people buy / Pierre Martineau

    New York : McGraw-Hill , 1957. - (McGraw-Hill series in marketing and advertising)

     Books



  • 12.

    The hidden persuaders / Vance Packard

    New York : D. McKay Co , [1957]

     Books



  • 13.

    Psychology in advertising / by Albert T. Poffenberger

    2d ed. - New York ; London : McGraw-Hill Book Company, Inc. , 1932

     Books



  • 14.

    The psychology of advertising / by Walter Dill Scott

    Completely rev. / by D.T. Howard. - New York : Dodd, Mead , 1931

     Books



  • 15.

    Advertising and selling : principles of appeal and response / by Harry L. Hollingworth

    New York : Published for the Advertising Men's League of New York City , 1913

     Books



  • 16.

    The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising / by Walter Dill Scott

    Boston : Small, Maynard , 1908

     Books



  • 17.

    The psychology of advertising in theory and practice : a simple exposition of the principles of psychology in their relation to successful advertising / by Walter Dill Scott

    London : I. Pitman , [19--?]

     Books



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