A research agenda for political marketing / edited by Bruce I. Newman, Todd P. Newman

: cased. - Cheltenham : Edward Elgar Publishing , c2022. - (Elgar research agendas)

 Books

Market research in practice : an introduction to gaining greater market insight / Paul Hague

: paperback. - 4th ed. - London : Kogan Page , 2022

 Books

Fashion in 21st Century China : Design, Education, and Business / edited by Yuli Bai, Yingchun Zang

1st ed. 2022.. - (Singapore : Springer Nature Singapore : Imprint: Springer , 2022). - (Springer Series in Fashion Business. ISSN:23668784)

Marketing Tourist Destinations in Emerging Economies : Towards Competitive and Sustainable Emerging Tourist Destinations / edited by Ishmael Mensah, Kandappan Balasubramanian, Mohd Raziff Jamaluddin, Gina Alcoriza, Vanessa Gaffar, S. Mostafa Rasoolimanesh

1st ed. 2022.. - (Cham : Springer International Publishing : Imprint: Palgrave Macmillan , 2022). - (Palgrave Studies of Marketing in Emerging Economies. ISSN:27305562)

Handbook of Market Research / edited by Christian Homburg, Martin Klarmann, Arnd Vomberg

1st ed. 2022.. - (Cham : Springer International Publishing : Imprint: Springer , 2022)

Contextual Strategic Entrepreneurship : Perspectives on Regional Contexts, Social Elements, and Entrepreneurial Competitiveness / edited by Nezameddin Faghih, Amir Forouharfar

1st ed. 2022.. - (Cham : Springer International Publishing : Imprint: Springer , 2022). - (Contributions to Management Science. ISSN:2197716X)

Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / edited by Thomas Anning-Dorson, Robert E. Hinson, Stanley Coffie, Genevieve Bosah, Ibn Kailan Abdul-Hamid

1st ed. 2022.. - (Cham : Springer International Publishing : Imprint: Palgrave Macmillan , 2022). - (Palgrave Studies of Marketing in Emerging Economies. ISSN:27305562)

Integrated Marketing Communications : A Global Brand-Driven Approach / by Philip J. Kitchen, Marwa E. Tourky

2nd ed. 2022.. - (Cham : Springer International Publishing : Imprint: Palgrave Macmillan , 2022)

Green Marketing in Emerging Economies : A Communications Perspective / edited by Emmanuel Mogaji, Ogechi Adeola, Isaiah Adisa, Robert E. Hinson, Chipo Mukonza, Ayça Can Kirgiz

1st ed. 2022.. - (Cham : Springer International Publishing : Imprint: Palgrave Macmillan , 2022). - (Palgrave Studies of Marketing in Emerging Economies. ISSN:27305562)

Neuromarketing in Business : Identifying Implicit Purchase Drivers and Leveraging them for Sales / edited by Benny B. Briesemeister, Werner Klaus Selmer

1st ed. 2022.. - (Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer , 2022). - (Management for Professionals. ISSN:2192810X)

Technology Application in Tourism in Asia : Innovations, Theories and Practices / edited by Azizul Hassan

1st ed. 2022.. - (Singapore : Springer Nature Singapore : Imprint: Springer , 2022)

Case Based Research in Tourism, Travel, Hospitality and Events / edited by Marianna Sigala, Anastasia Yeark, Rajka Presbury, Marcela Fang, Karen A. Smith

1st ed. 2022.. - (Singapore : Springer Nature Singapore : Imprint: Springer , 2022)

Sharing Behavior of Brand Crisis Information on Social Media : A Case Study of Chinese Weibo / by Changzheng Yang

1st ed. 2022.. - (Singapore : Springer Nature Singapore : Imprint: Springer , 2022)

Leading Edge Technologies in Fashion Innovation : Product Design and Development Process from Materials to the End Products to Consumers / edited by Young-A Lee

1st ed. 2022.. - (Cham : Springer International Publishing : Imprint: Palgrave Macmillan , 2022). - (Palgrave Studies in Practice: Global Fashion Brand Management. ISSN:25233513)

Social Impact of Wine Marketing : The Challenge of Digital Technologies to Regulation / by Mojca Ramšak

1st ed. 2022.. - (Cham : Springer International Publishing : Imprint: Springer , 2022). - (Contributions to Management Science. ISSN:2197716X)

Trend Management : How to Effectively Use Trend-Knowledge in Your Company / by Jörg Blechschmidt

1st ed. 2022.. - (Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer , 2022). - (Business Guides on the Go. ISSN:27314766)

Socially Responsible Consumption and Marketing in Practice : Collection of Case Studies / edited by Jishnu Bhattacharyya, M. S. Balaji, Yangyang Jiang, Jaylan Azer, Chandana R. Hewege

1st ed. 2022.. - (Singapore : Springer Nature Singapore : Imprint: Springer , 2022)

Shaping the Future of Your Business : How To Enable Your Organisation To Manage Market Changes and Crises / by Heino Hilbig

1st ed. 2022.. - (Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer , 2022)

Digital Service Delivery in Africa : Platforms and Practices / edited by Ogechi Adeola, Jude N. Edeh, Robert E. Hinson, Fulufhelo Netswera

1st ed. 2022.. - (Cham : Springer International Publishing : Imprint: Palgrave Macmillan , 2022). - (Palgrave Studies of Marketing in Emerging Economies. ISSN:27305562)

Media and Change Management : Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility / edited by Matthias Karmasin, Sandra Diehl, Isabell Koinig

1st ed. 2022.. - (Cham : Springer International Publishing : Imprint: Springer , 2022)