HERMES-Catalog

1.

Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes

: hardcover. - New York : Lawrence Erlbaum Associates , c2008. - (Marketing and consumer psychology series / Curtis P. Haugtvedt, series editor ; 4)

Books

2.

Consumer behavior and advertising involvement : selected works of Herbert E. Krugman / Edward P. Krugman

New York : Routledge/Taylor & Francis , c2008. - (Marketing and consumer psychology series / Curtis P. Haugtvedt, series editor)

Books

3.

Visual marketing : from attention to action / edited by Michel Wedel, Rik Pieters

electronic bk.,electronic bk.. - New York, NY : Lawrence Erlbaum Associates , c2008. - (Marketing and consumer psychology series)

E-Book

4.

Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland

electronic bk.,electronic bk.. - Rev. 3rd international ed. - Crows Nest, NSW : Allen & Unwin , 2008

E-Book

5.

The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum

: hbk. - Mahwah, N.J. ; London : Lawrence Erlbaum Associates , 2004. - (Advertising and consumer psychology)

Books

6.

Nike culture : the sign of the swoosh / Robert Goldman and Stephen Papson

: hbk,: pbk. - London ; Thousand Oaks, Calif. : Sage , 1998. - (Core cultural icons)

Books

7.

Visual persuasion : the role of images in advertising / Paul Messaris

: hbk,: pbk. - Thousand Oaks, Calif. : Sage Publications , c1997

Books

8.

The total package : the secret history and hidden meanings of boxes, bottles, cans, and other persuasive containers / Thomas Hine

Boston : Little, Brown , 1997. - (Back Bay books)

Books

9.

Marketing madness : a survival guide for a consumer society / Michael F. Jacobson and Laurie Ann Mazur ; with a foreword by Ralph Nader

: hbk,: pbk. - Boulder, CO ; Oxford : Westview Press , 1995

Books

10.

Unconscious for sale : advertising, psychoanalysis, and the public / Doris-Louise Haineault and Jean-Yves Roy ; foreword by Wlad Godzich ; translated by Kimball Lockhart with Barbara Kerslake

: pbk. - Minneapolis : University of Minnesota Press , c1993. - (Theory and history of literature ; v. 86)

Books

11.

Psychological processes / edited by Frank Biocca

Hillsdale, N.J. : L. Erlbaum Associates , 1991. - (Communication ; . Television and political advertising ; v. 1)

Books

12.

Emotion in advertising : theoretical and practical explorations / edited by Stuart J. Agres, Julie A. Edell, and Tony M. Dubitsky

New York : Quorum Books , 1990

Books

13.

Satisfaction guaranteed : the making of the American mass market / Susan Strasser

1st ed. - New York : Pantheon Books , 1989

Books

14.

Satisfaction guaranteed : the making of the American mass market / Susan Strasser

New York : Pantheon Books , c1989

Books

15.

The theory of advertising / Walter Dill Scott

alk. paper. - New York : Garland Pub. , 1985. - (The History of advertising : 40 major books in facsimile)

Books

16.

Psychological processes and advertising effects : theory, research, and applications / edited by Linda F. Alwitt, Andrew A. Mitchell

Hillsdale, N.J. : L. Erlbaum Associates , 1985

Books

17.

Advertising and consumer psychology / edited by Larry Percy, Arch G. Woodside

Lexington, Mass. : Lexington Books , c1983

Books

18.

The psychology of advertising / Walter Dill Scott

New York : Arno Press , 1978 [c1910]. - (A Century of marketing)

Books

19.

Psychological principles of marketing and consumer behavior / Steuart Henderson Britt

Lexington, Mass. : Lexington Books , c1978

Books

20.

FTC staff report on television advertising to children

[Washington, D.C. : Federal Trade Commission]. - Washington, D.C. : For sale by the Supt. of Docs., U.S. Govt. Print. Off. , 1978

Books

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